Visual Identity
The concept combines a safari-inspired theme with a refined and approachable tone, reflecting both fun and comfort within a natural environment. The identity was developed through a considered visual system that balances playfulness with clarity. Elements such as logo design, colour palette, patterns, and typography were carefully selected to reflect the safari theme while remaining accessible and welcoming. These components work together to create a cohesive brand experience that is easy to navigate and visually engage a wide audience.
The outcome is a family-friendly brand identity for ‘Safari Swing’ that enhances the mini golf experience while complementing its natural surroundings. It creates a distinctive and inviting visual appeal that expresses enjoyment and accessibility.
Case Study - @safariswingidentity