About

         

Overo Equine
Brand Identity‘Overo Equine’ is a horse syndicate brand developed as part of a live brief during a second work experience placement at JFD (James Ford Design). The project focused on creating a logo alongside supporting marketing and branding materials tailored to the target audience. The aim was to explore how a clear and consistent visual identity can communicate the values of a professional equine business.

The design process involved working closely to the brief while responding to client feedback throughout development. Iterations were made to refine the logo and wider branding system, ensuring clarity, consistency, and suitability for real-world application. This experience provided insight into professional design studios and highlighted the importance of brand guidelines in maintaining a cohesive identity.

The outcome is a developed brand identity for ‘Overo Equine’, supported by a logo and marketing materials designed to function across a range of applications. The project demonstrates how structured design systems can strengthen recognition and create a polished, professional outcome for a business.



Home

Back to Top