Brand IdentityDuring a second work experience placement at JFD (James Ford Design), a live brief was assigned. The company was working on a logo design for a horse syndicate company, along with marketing and branding for the target audience. The task involved following the brief and incorporating client feedback to refine the design. This experience provided insight into the professional life of graphic designers. As well as emphasising the importance of brand guidelines in ensuring consistency and creating a refined visual identity for a company.