Created as a collaborative project, ‘Outside the Lines’ is an educational campaign that is dedicated to improving the arts curriculum for 11-14 year olds. Only 3% of the average school week is dedicated to art lessons. The idea was to expand on the different perspectives of art, moving away from figurative work but towards accessible techniques that spark student creativity. To do this, the campaign offers interactive workshops to introduce a less restricted view of art and design. In order to create a visual system for the identity, it incorporates bright colours, falling shapes and angled text.